Any production, whether it be a program, promo or commercial and will have exposure within a single state will be considered a local use. The exception to this would be the major markets. For example: NYC and the Tri-State area, Boston, Chicago, Miami, Boca, Dallas, Ft. Worth and Los Angeles will not be considered local and will be treated as regional in nature due to their higher population densities. However, the exception to this rule would be the local access scenario.
I interpret thisÂ generously in order to provide a broader meaning to the territory covered by this clearance category.Â I have divided up the U.S. into six geographic regions. The Northeast states, Southeast states, North Midwest states, South Midwest states, Northwest states and the Southwest states. Basically, a regional clearance is granted to any program, promo or commercial that will have exposure in up to eight states.
Any production, program, promo or commercial that will be seen or heard and have exposure throughout the entire U.S. by means of any major broadcast, cable or satellite network. This clearance category will also apply to spots targeted for multiple local and or multiple regional territories throughout the country.